India, a country that is culturally diverse and people of different religions/ faith, having different traditions, values, beliefs, arts & professions, live together like a family. Indian society is very popular worldwide because of this and respected as the most cultured society. The majority of this culturally diverse population of India still depends on ‘agriculture’ –its first culture; making India unique in its own way. This holds true as almost all cultural traditions, arts, music has its agrarian inspiration, source and origin, and hence Agriculture is not a mere business but is still the ‘True Culture of India’.

Agriculture and farming began thousands of years back and has been a backbone for the economic development. Farmers are the pillars of agriculture and only through their hard work, skill and dedication, the country’s economy prospers and it is the harvest of farmlands that helps sustain the mankind. India has always known to be one of the major centre for producing sugarcane, wheat, cotton, jute and many centuries ago Indian farmers had begun farming these along with many other kinds of spice and hence India is known as the ‘Land of the Farmers’.

India being a farming country, there’s honesty and sincerity here and we have a strong agricultural heritage that have we inherited from our ancestors. Much of this tradition is still passed down today from parents to children and is a unique culture on its own. As much as farming is about passing on skills to the next generation, it’s even more about passing on the attitudes and attributes that make a farmer adaptable, inventive, and ethical whether it is ploughed by an ox or 50 BHP tractor. Farmers live and breathe farming in India and they are engaged in cultivating a wide variety of essential crops like wheat, rice, sugarcane, cotton, spices and these thousands of farmers live in adverse conditions by the plains and mountains and in remote locations. Let us take you on a quick journey into a farmer’s life, who starts his day in the wee hours of the morning and ends by late evenings and has a very hectic day routine.

A farmers day starts generally before the sun rises, as he heads to the fields with his equipments, to start with the fresh soil. His responsibility is for making the land ready for harvesting crops, sowing the seeds and taking good care of it, as for them the final harvest or the best crops are equivalent to gold.

Before the sun sets, they have a target set to complete and hence in a day multiple tasks are to be performed. They prepare the machinery, tools etc that is needed for the day and then start with the harvest work. The farmer should keep the fields free of water, manure and weeds along with the crops apart from planting and also keep a regular check for any kind of infestation. The farmer also owns livestock (eg cow, ox etc) and along with his family has to feed and take good care of them. No matter what the season is, hot – cold – humid – rains – storm – a farmer must take care of the crops!!

Farming requires hard work, as it tests all elements, including farmers, but in the end, farmer wins and progresses. The Life of a farmer sounds really tiring yet fruitful….full of effort yet hopeful…but at the end of the day the farmers are satisfied and fulfilled, as they know that they are the source to provide food for families around the world.


We at Sattva Sugandha source the natural products by these traditional farmers, without engaging any store or market along the way and pack it with hygiene, safety and oodles of love.

“Agriculture is our wisest pursuit, because it will in the end contribute most to real wealth, good morals, and happiness.” — Thomas Jefferson